Clik here to view.
How to Do Intelligent Lead Nurturing
Intelligent lead nurturing has evolved from drip email marketing—and is rapidly replacing it. Drip email campaigns are static, blind to prospect behavioral signals, and are one-size-fits-all....
View ArticleClik here to view.
4 Must-Have Funnel Metrics for Sales & Marketing Alignment
These days, aligning sales and marketing is no longer something organizations “should” do – it’s a must-do, and alignment happens only when teams are working toward the same goals. We all know we need...
View ArticleClik here to view.
Don’t Blink or You Might Miss: Content Marketing in the Moment
Picture yourself on a train, in a waiting room, or standing in line for an event. Whether it’s a five or thirty-minute wait, chances are you’re heads down on your phone or mobile device to check your...
View ArticleRe-VAMP Your Lead Nurturing
Do you find your leads seem to go as quiet as the grave? Does it sometimes take an eternity for them to respond? Are you frightened by the idea that many of them may never open your emails, answer your...
View ArticleReVAMP Your Sales Emails
Try as we might, some leads seem determined to act like zombies, refusing to take a bite out of any of the content we send their way. Marketing and sales development reps are often the first line of...
View ArticleClik here to view.
Grow Your Own Marketing Automation Rockstar Team
Growing a team of marketing automation specialists who can run an efficient marketing automation platform is no easy task, and the pool of available talent is always thin. The skills needed to be a...
View Article10 Questions to Ask About Marketing Technology
Between content promotion, social media management, web analytics, and marketing automation, the number of products and platforms available to help marketers do their jobs has never been greater....
View ArticleClik here to view.
3 Business Rules at the Foundation of Sales And Marketing Alignment
There’s a lot to be said for the age-old rift between marketing and sales teams. We’ve all heard it. Marketing feels like sales doesn’t follow up with their leads. Sales thinks marketing isn’t sending...
View ArticleClik here to view.
How to Get Sales Buy-In on Lead Scoring Models
Between inbound leads, tradeshows, webinars, list purchases, and your amazing email newsletter, your CRM is now awash in a sea of leads—which isn’t the worst problem to have. But how do you know which...
View ArticleClik here to view.
3 Advanced Lead Nurturing Programs That Drive Demand
These days, marketing teams spend a lot of time and money developing content that is supposed to be the ticket for generating leads. In fact, according to a recent report from NetProspex and Ascend2,...
View Article
